Inspired from writing materials during vedic period, a customised hand-drawn type was created, with a brushstroke effect. The use of brush strokes for the logotype created an aithentic approach that is both friendly and artistic.

The whole look and feel of the brand is rustic, very on the face. The restaurant has a grungy, graffiti-themed decor. And the same grafitti art was used in restaurant menus and other collaterals.